This has two basic objectives: developing core innovation competencies and generating new and creative ideas, which often includes gathering customer insights and translating them into workable ideas.
This phase separates the wheat from the chaff, an intence screening process. Ideas are discussed, tested, evaluated, and compared for their potential to add value to customers.
This phase involves making sure that the high-value opportunities identified during the evaluation phase align with your organizational capabilities. All the ducks are in order, fasten your seat belts.