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Harness the power
of anticipatory thinking

Human. Why are we called that?

Because we're people who really get people.

By looking at issues of growth through multiple lenses, we anticipate what consumers cannot articulate or have not yet imagined.

And we harness this thinking into powerful, step change ideas that delight consumers and sideline competitors.

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Contact us

01

Andrew

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

02

Paul

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

03

Admin

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

04

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Unique People

05

Making a difference

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

06

Solving problems

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

07

Working together

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

08

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Add Value

09

Conceive

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

10

Create

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

11

Commercialise

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

12

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Move Fast

13

Market change

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

14

Competitors adapt

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

15

Technology evolves

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

16

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Be Bold

17

Challenging assumptions

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

18

Going further

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

19

Being different

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

20

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Kick-Ass Ideas

21

Unconventional Wisdom

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

22

Alternative perspectives

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

23

Unusual insights

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

24

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Success stories

25

Client brief

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

26

What we did together

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

27

What impact it had

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

28

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Reduce Risk

29

Insight Lab

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.

30

Design Lab

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.

31

Delivery Lab

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.

32

Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Some of our clients